Here's what World Cup fans may pay for an Airbnb in Miami
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The FIFA World Cup is less than 100 days away, and it's estimated that South Florida will receive tens of thousands of tourists this summer. Where will they stay?
- Airbnb — a sponsor of the soccer tournament — is hoping to capitalize on increased demand by recruiting new hosts to take in soccer fans.
Why it matters: Businesses, tourism officials and local governments subsidizing the World Cup hope it boosts the economy, though some experts are skeptical about FIFA's lofty projections.
Driving the news: An analysis commissioned by Airbnb estimates that about 164,000 tourists will visit the Miami area during the tournament between June and July, including about 31,000 Airbnb guests.
- The study, conducted by Deloitte, estimates the average Airbnb in the Miami area will cost about $144 per person per night, which includes a projected 90% up-charge.
- Miami hosts are projected to earn about $255 per night.
- The study says Airbnb guests are expected to spend a total of $123 million during their time in South Florida.
Zoom in: Airbnb said last month that 70% of its available listings were priced under $500 a night and 59% of rentals with two or more bedrooms were also under that price.
The intrigue: Airbnb says demand is so high that it's offering first-time hosts a $750 bonus to open their homes during the World Cup.
- To help new hosts, the company is holding workshops in Miami and other World Cup cities.
- Asked how it will ensure quality service from first-time hosts, an Airbnb spokesperson told Axios that the company "requires all listings to adhere to strict quality standards" and cited host resources.
The other side: Miami-Dade also has about 65,000 hotel rooms, according to the Greater Miami Convention & Visitors Bureau.
- The GMCVB doesn't project future room rates, but data from last year — when Miami hosted the FIFA Club World Cup — shows prices ranged from about $172 to $187 during the tournament period (June 14-July 1).
- At $187, the week between June 15 and June 21 had a room rate nearly 10% higher than the same period in 2024.
Yes, but: The World Cup is far better known than the club-only tournament.
- Some hotel prices across U.S. host cities skyrocketed after the tournament schedule was revealed in December, according to an analysis by The Athletic.
- Six randomly selected Miami hotels the news outlet analyzed had boosted prices 275% for a two-night stay in mid-June compared with the rates those hotels were offering for stays three weeks before the World Cup in late May.