During Art Week, local photographer hopes installation showcases "the real Florida"
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Josh Aronson's photo at the The Catalina Hotel & Beach Club. Photo: Josh Aronson
This week, artists, designers and inventors from across the globe are here to showcase their ideas and artwork.
- But for Josh Aronson, a local photographer, Art Week is an opportunity to introduce "the real Florida" to the world.
Why it matters: As Florida's natural habitat continues to be threatened by climate change and development, Aronson's series aims to inspire residents and visitors alike to explore its varying landscapes and advocate for its protection.
- It also highlights local work in a week when much of the focus is on global talent.
State of play: Aronson's work is featured this week at The Catalina Hotel & Beach Club, part of Miami Beach's No Vacancy, a juried art competition that invites 12 local artists to create site-specific works.
- More photos are on display at the Green Space show.
Zoom in: His installation, "Florida Boys," is printed on translucent floor-to-ceiling curtains.
- Throughout the day, the suspended work gently moves and reflects light, slightly changing the image and how it's viewed in the moment.
What they're saying: While tourists often focus on the beaches when visiting Miami, Aronson said he wanted to leave tourists with his view of the real Florida.
- The photograph, which features young men floating in a spring, invites onlookers to get a glimpse of areas outside of Miami and consider the state's natural elements.
Between the lines: The subjects in the photo are other young creatives from Miami who've traveled with Aronson to visit springs and state parks.
- The group often collaborates throughout the creative process, he said.
Zoom out: The project began during the pandemic. Sparked by an urge to travel but unable to hop on a plane, Aronson realized he'd never explored the northern parts of the state.
- He'd already been taking portraits of Floridians and wanted to expand his knowledge of the state.
"There's something important about these natural areas," he said. "I hope my work inspires others to go out and experience them."
Aronson's installation is on display at The Catalina through Dec. 12.
