E11even co-founder Marc Roberts envisions Vegas-style district in Miami
What's happening: Roberts and partners are currently developing three towers in the neighborhood with partners, which will be surrounded by a Las Vegas-style entertainment district.
- The first tower, E11even Hotel & Residences, will include a five-star hotel with restaurants, a day club, Vegas-style pool parties and a rooftop lounge — "like a casino without a casino," Roberts says.
- The second tower, E11EVEN Residences Beyond, will be condos. Roberts also intends to put a cannabis dispensary on the bottom floor.
- The third tower, West Eleventh Residences, will include studio and one-bedroom units that can be rented through Airbnb.
Why it matters: Roberts says his development will be the catalyst that connects and brings vibrancy to downtown Miami.
- Along with partners, he also owns several more adjacent acres that could be developed.
Catch up quick: Roberts tells Axios that after his early career growing sports management companies, he moved to Florida for its lack of income tax and settled in South Beach.
- He began buying pre-construction condos for 10% down, which appreciated in value so fast that they'd be worth more by the time of closing. Then he began doing condo conversions with partners.
- In 2003, he joined developer Art Falcone to begin assembling land for what would become Miami Worldcenter, the massive mixed-use development still taking shape downtown.
- He also assembled land in neighboring Park West with developer Michael Simkins and bought E11even nightclub. His son worked with influencer Jake Paul — "Jake's like a son to me," Roberts says — and athletes and influencers began popularizing the club.
What they're saying: "Now, people just know my club," Roberts says. "They have no idea what's coming."
- The land he assembled for the new District E11even went undeveloped for decades because cargo trucks constantly rumbled through it between I-95 and the port.
- The building of the tunnel to Port Miami put traffic underground, and a homeless shelter's move to Overtown left him with "the best land … right in the middle of everything," he says.
- It is centrally located to the Brightline train station, the Kaseya Center, Space nightclub, Miami Worldcenter and a major new bridge that's under construction.
What's next: "We're going to turn 11th Street into the most famous street in the world," he says.
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