The intrigue: That attention may have been driven in part by the drama surrounding the now-deleted video.
By the numbers: The Colts' video had the 8th highest engagement rate in the NFL, with 3.6% of followers giving it a spin.
The Chargers were No. 1 at 15.9%, and coming in last at No. 32 were the Panthers with 0.1%.
Catch up quick: The creativity of NFL teams is on display each year when the upcoming season's schedule is released, and the Colts' offering was a Minecraft-inspired jam poking fun at their slate of opponents.
Yes, but: The first jab in the direction of the Miami Dolphins that featured Tyreek Hill depicted as a dolphin being pulled over by the U.S. Coast Guard was called out online for being an insensitive dig at Hill's real-life arrest last fall.
The team failed to get permission to use the Minecraft motif from IP-owner Microsoft, like the Chargers did.