Charted: Colts' deleted 2025 schedule clip does numbers
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The Colts' 2025 schedule release video had some of the highest engagement of all the clips shared around the league on May 14.
The intrigue: That attention may have been driven in part by the drama surrounding the now-deleted video.
By the numbers: The Colts' video had the 8th highest engagement rate in the NFL, with 3.6% of followers giving it a spin.
- The Chargers were No. 1 at 15.9%, and coming in last at No. 32 were the Panthers with 0.1%.
Catch up quick: The creativity of NFL teams is on display each year when the upcoming season's schedule is released, and the Colts' offering was a Minecraft-inspired jam poking fun at their slate of opponents.
Yes, but: The first jab in the direction of the Miami Dolphins that featured Tyreek Hill depicted as a dolphin being pulled over by the U.S. Coast Guard was called out online for being an insensitive dig at Hill's real-life arrest last fall.
- The team failed to get permission to use the Minecraft motif from IP-owner Microsoft, like the Chargers did.
- The Colts issued an apology for both incidents, pulled the original video and offered up a breakdown of their schedule drawn by social media artist @nba_paint.
💠Justin's thought bubble: The @nba_paint schedule is miles better than the OG, tbh.
- So was the maze video Blue posted.