Republicans are outspending Democrats on Indianapolis airwaves
Add Axios as your preferred source to
see more of our stories on Google.
Republicans are outspending Democrats on political ads in Indianapolis even as most major races are likely locked down, according to data from analytics platform AdImpact.
Why it matters: More than a quarter of Indiana's registered voters live in the Indianapolis metro area.
By the numbers: Statewide, campaigns and committees have spent at least $3 million on ads in Indiana since Aug. 1, according to data from analytics platform AdImpact.
- Republicans have spent $2.3 million, compared to $630,000 by Democrats.
- Nearly all of that money is coming from candidates' campaigns, and it includes presidential, congressional and down-ballot races.
Zoom out: Ad spending in reliably red Indiana pales in comparison to swing states like Pennsylvania ($717 million), Michigan ($485 million), Ohio ($360 million), Wisconsin ($308 million) and Arizona ($308 million).
The big picture: Democrats have outspent Republicans by about half a billion dollars nationwide since Aug. 1.
Yes, but: Indianapolis stands out from the national trend.
Zoom in: In the metro area, Republicans are outspending Democrats nearly 4-to-1.
- Through September, Republican campaigns and outside groups had spent $2.3 million, compared to $640,000 by Democrats.
- Republican Sen. Mike Braun's gubernatorial campaign was the top spender, pouring more than $1 million into ads.
- His Democratic opponent, Jennifer McCormick, was second in the state with $400,000 and Republican supporter group Hoosier Hope was a close third.
What's next: Early voting starts a week from Tuesday. The deadline to register to vote is Monday.