How much Midwesterners pay to stream TV
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When it comes to cutting the cord to save cash, Midwesterners do it better than most.
Why it matters: Almost all U.S. households (99%) are subscribed to at least one or more streaming services, according to the Harris Poll on behalf of Tubi.
The big picture: Hoosiers (and residents in the 11 states across the Midwest) are saving $105 annually compared to those in the Northeast, who spend the most at nearly $685 per year, or $57 a month.
- We spend about $580 per year, or $48 per month on average.
State of play: Mounting subscription prices have caused rifts between streaming services and the younger customers they convinced to ditch cable in order to save money.
- Every major streaming service has gotten more expensive in recent years, with Amazon Prime Video being among the latest to hike its prices.
- More than half of Gen Z and millennials believe they are overspending on streaming services each month, per the Harris Poll.
Fun fact: Four of the top five TV shows Midwestern residents searched last year, according to Google Trends, can only be seen on streaming services.
🐜 "The Last of Us": Max
💍 "The Golden Bachelor": Live on ABC, streamed on Hulu
🕵 "The Night Agent": Netflix
🎸 "Daisy Jones & the Six": Prime Video
🛋 "Shrinking": Apple TV