Nye, the group's CEO, spoke to Axios Austin's Nicole Cobler about what he's learned from watching other total solar eclipses.
Here are some tips from Nye for a spectacular solar eclipse:
Enjoy it with friends: "You want to share the experience. That's why we go to the football games instead of just watching it by ourselves on our phones. You want to be part of it. I can't say enough good things about being with people, sharing the experience."
Skip the selfie: "Try to be in the moment. Do not focus — pun intended — on taking pictures. Try to just really be there. It's cool."
Take a road trip: "There are a lot of people, and a lot of people in cars. Be careful out there, but it is worth it. Pack a lunch, go to the washroom before you leave, but go out there and enjoy the thing."