Data: Reproduced from Instacart; Note: "Top-selling" candies were ranked by total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals
Houstonians love Hershey's milk chocolate for Easter, apparently.
Driving the news: The classic chocolate bar led Instacart's list of Houston's most-ordered candy during the week of Easter in 2023.
Reese's classic peanut butter cups came in second, with Reese's peanut butter eggs in third.
Lindt's hollow chocolate bunny was fourth, and Starburst's Easter jelly beans were fifth.
💭 Jay's thought bubble: I'm a devout Reese's apologist, particularly when the treat is of the egg, tree or football variety.
Something about the texture of the peanut butter glob surrounded by a thin, melty layer of chocolate found only in those kinds of Reese's gets me every time.
🍫 Shafaq's thought bubble: Don't get me wrong, I love a good Reese's chocolate. But they're available in some shape or form year-round. I use Easter time to stock up on limited-edition things, like Cadbury eggs (the obvious Easter chocolate winner, in my opinion).