The average ticket price for tonight's College Football Playoff National Championship at NRG Stadium between Michigan and Washington is the highest for the championship game since 2017.
By the numbers: The average ticket cost $2,845 as of Thursday, about $1,100 more than last year's game between TCU and Georgia in Los Angeles, according to data that SeatGeek shared with Axios.
The "get-in" price for Monday's game is $1,302.
What they're saying: The ticket reseller said the prices for this game may be driven by fan excitement, Axios' Maxwell Millington reports.
"A 'win' for either school would mark the first since the 1990s," said Jenna McKernan, SeatGeek's PR manager.
Of note: Michigan's last championship was in 1997, and Washington's was in 1991.
The intrigue: SeatGeek's regional data shows that Texas residents make up 45% of ticket sales, while Michigan and Washington residents make up 11% and 3%, respectively.
Flashback: Tickets to the 2017 National Championship in Atlanta between Alabama and Georgia averaged $3,035.
SeatGeek says those prices were likely due to the proximity of the schools to the venue.
How to watch: You can watch the game on ESPN at 6:30pm.
The game will also be streamed on ESPN+, FuboTV, Hulu + Live TV and Sling.