Documentary spotlights artist behind "Be Someone"

Why it matters: Iris Karami, the local filmmaker behind the documentary, said the words "Be Someone" represent Houston — so much so that people have tattoos of the phrase — but she wanted to ensure the artist behind the message was not forgotten.

Details: The "Besomeone" documentary delves into the reasons behind this project as well as the artist's relentless dedication to repainting it, the risks involved, and his and the sign's future.

• Karami also documents how "Be Someone" has become part of Houston's culture.

What they're saying: "Oftentimes, the mainstream pulls from these innovative underground artists and capitalizes on the iconography and overlooks the communities that create the cultures that we resonate with. And I think the case is true across the board in Houston," Karami tells Axios.

• "I think it's important to give a voice to those communities that create these things that we identify with and what makes Houston what it is. So, I just want to really touch on that as the soul of what my work really is setting out to do."

The intrigue: Karami first interviewed the artist in 2016 as a freshman in college. While the artist keeps his identity concealed, she credits her longstanding relationship with him as the reason why he was more open during the documentary filming.

Of note: The artist is interviewed on screen in the documentary, but he keeps his face covered.

If you go: The documentary will be screening at City Cellars at 7:30pm and 9:30pm Sunday.

• $35 per person. Tickets include wine and an appetizer.