Houston's inaugural theater week arrives
The first Houston Theater Week kicks off today with buy one, get one free ticket deals.
Why it matters: Houston has an established theater scene, and the event is a chance for residents to snag a good deal while the venues get publicity.
Details: 93 shows and concerts are available through the 18 participating organizations, ranging from resident organizations such as the Houston Ballet to community theaters like The Ensemble Theatre.
How it works: From today until Aug. 29, use the code "HTXARTS" to buy tickets.
Of note: The Houston Theater District collaborated with the Houston First Corporation to launch the initiative, inspired by New York City's Broadway Week.
Flashback: Theaters and live performances had to shut down during the pandemic. While most venues have recovered, ticket sales and a boost in visibility will continue to aid the performing arts community, said Houston First president and CEO Michael Heckman.
What they're saying: "The culture and the arts are central to how we position Houston and who we are as a city," Heckman added.
- "We want to make this into an annual tradition … to ensure that the public and people understand just how many different offerings there are, and the diversity of the type of shows that are out there."
Go deeper: To view all the offers and purchase tickets, go to houstontheaterweek.com.
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