34 mins ago - Sports

Detroit's PWHL team gets its name: Clutch

Annalise Frank

The Detroit PWHL team's logo. Logo: Courtesy of PWHL

The new local Professional Women's Hockey League (PWHL) team will be called the Detroit Clutch, the league announced Tuesday.

Zoom in: The branding "brings together Detroit's rich legacy of automotive innovation and the defining moments in sports when teams deliver under pressure," a PWHL press release says.

The newly unveiled logo includes a wheel-like circle and a car clutch, with words in Art Deco-inspired typography with a chrome coloring.
Vinyl lines inside the wheel reference Motown Records.

Plus, merch is available.

Add Axios on Google

Detroit's PWHL team gets its name: Clutch

More Detroit stories