A scene from Pure Michigan's new campaign featuring comedian Sam Richardson, center, and Lions legend Barry Sanders. Photo: Courtesy of Pure Michigan
The state's Pure Michigantourism campaign has a new set of ads featuring comedian and Detroit native Sam Richardson's favorite spots around town.
The big picture: It's part of a broader effort to highlight the city's attractions through the upcoming NFL Draft.
The new campaign shows Richardson visiting Planet Ant Theatre, where he started in comedy; Hamtramck's Fowling Warehouse; Lafayette Coney Island, and Hot Sam's, where he and Barry Sanders get outfitted in new suits.
The campaign's cost was not available.
What's next: The rollout on Amazon, ABC, Barstool Sports, ESPN, Meta and TikTok starts Monday.
