Feb 22, 2024 - News

With new sign for NFL Draft, Detroit goes Hollywood — sort of

A rendering showing a sign that will be displayed on the side of a highway on grass on top of flowers. It reads "DETROIT"

A rendering of Detroit's new sign, post-installation. Courtesy of the city of Detroit

A new Hollywood-style sign welcoming people to Detroit will be permanently installed along I-94 before the NFL Draft in April.

Driving the news: Letters for the sign were being fabricated Wednesday at the Fairmont Sign Company's east-side warehouse.

What they're saying: "It's going to be like the Hollywood sign, but smaller," Jessica Parker, the city's deputy chief operations officer, told the Freep.

  • "The letters will look like they are floating on beautiful greenery."
Inside a shop, where you can tell the letters are being constructed, there's a "T" sitting half finished by an "E".
Letters for Detroit's new gateway sign inside the Fairmont Sign Company, 3750 E. Outer Dr. Photo: Joe Guillen/Axios

Reality check: The Hollywood sign letters are 45 feet tall and affixed to the hillside about 1,400 feet above Los Angeles, according to Vanity Fair's 100-year retrospective on the world-famous landmark.

  • Detroit's letters are 8 feet tall and will be installed on 2-foot-tall concrete bases between Central Street and Cecil Avenue on eastbound I-94.

Between the lines: The letters will be internally illuminated for night visibility in white.

  • Fairmont is also making several "Welcome to Detroit" signs that will be installed along the city's perimeter.
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