Owner of Hello, Marjorie opening another bar in downtown's Equitable Building

• "We're very, very close to this neighborhood having some identity," he tells Axios.

State of play: Tillinghast plans to move Good News, Darling — a speakeasy behind Hello, Marjorie — and rebrand it into Nothing Major, a new cocktail bar and ice cream parlor.

• The new bar will open near his current sports bar, Des Moines Athletic Club.
• He's also taking over the former Eggroll Lady location as his company's headquarters, Des Moines Does Things.

What they're saying: "We're doing a little bit of a disservice by having one of our projects be hidden when there's obviously storefronts that could be occupied," he says.

What's new: Good News, Darling's avant-garde cocktails and far-fetched ingredients won't come to Nothing Major, but you can still expect unique techniques, with vibes similar to Secret Admirer.

• The new space can fit up to 45 people, with seating for 30 and standing room.
• They'll also have a slushie machine, plus four to five batches of late-night ice cream for people who want to go out, but not drink.

The big picture: Tillinghast says that when he first opened Hello, Marjorie eight years ago, people thought he was "out of his mind" for launching a bar that wasn't near other storefronts.

• While there are fewer workers looking for a happy hour there, more people are living downtown, he says, and when the Financial Center and Walnut Tower finish their apartment projects, he expects a lot more.
• "It's a really walkable neighborhood," he says. "If it's dark and gloomy, obviously, it's not really a destination for anybody to want to go to. But if we can get these storefronts filled, anything's possible."

What's next: Tillinghast says his staff plans to move in this summer, and Good News, Darling will close TBD.