Aug 1, 2025 - News
1 map to go: The moo-jority still favor milk
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Dairy still dominates coffee orders in the Midwest, despite the recent price drop of oat milk, according to new research from Square.
State of play: A third of Iowa's coffees are with oat milk, well below New Mexico (48.6%), Maine (47.41%), Oregon (45.94%), and Vermont (45.59%).
- The states where people stick most with dairy and order oat milk the least are Wyoming (18.83%), Mississippi (21.99%), Louisiana (23.17%), and West Virginia (25.36%).
The bottom line: Iowa is still riding the dairy train.