Jun 2, 2025 - News
DSM airport's new logo bears a striking resemblance to MSP's
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Logos: DSM and MSP airports
Des Moines International Airport's sleek new logo got high marks from locals last month — but at least one Axios reader noticed it bears a strong resemblance to the branding used by Minneapolis-Saint Paul International Airport.
Zoom in: The new logo, featuring bold letters with a dynamic swoop, was unveiled May 20.
- It's now front and center on the airport's new 1,100-vehicle parking garage, which is expected to be completed this month.
- More than 80% of the 410 Axios DSM readers who took our survey indicated it was "love at first flight."
What they're saying: There was not a collaboration or intentional connection between DSM's logo and MSP's, DSM spokesperson Sarah Hoodjer tells Axios.
- "I can see where somebody would see a few similarities," she said, noting that many airport logos feature call letters and some form of movement like a swoosh or a plane.
- MSP airport spokesperson Jeff Lea declined to comment.
✈️ The bottom line: DSM's logo is soaring — just maybe with a little MSP jet fuel.
💬 Your thoughts: Take our DSM/MSP logo survey by 5pm Tuesday.
- We'll share results later this week.