How Hello, Marjorie owner Nick Tillinghast starts his day

State of play: Most of Tillinghast's creative thoughts come up between midnight and 3am.

• He especially finds inspiration in interior design — and that's clear in his bars, which have taken shape in repurposed older spaces, like the former Des Moines Register lobby and a uniquely shaped boiler house.
• Since opening Secret Admirer in 2021, he hasn't done as much creative work, with his spark coming in waves — sometimes when he's listening to a record or studying brands.

Now, he's back: "It's an exciting time for me because I'm starting to feel like myself again," Tillinghast says.

Here's how he starts his day:

⏰ Wake up: 9am. He works out in the morning and tries to finish his meetings before 1pm.

🍳 Breakfast: Black drip or cold brew, fruit or Greek yogurt.

• If he's feeling fancy, he'll stop by Horizon Line, Northern Vessel or Daisy Chain.

📚 What he's reading: "I'm a big box score nerd."

💡 His advice for aspiring entrepreneurs: "Make sure you have an idea that you truly believe in. Don't have any doubts in your own head."