A familiar face will line Hy-Vee's cereal aisles starting Thursday.
Driving the news: Hy-Vee is launching "Caitlin's Crunch Time" — a frosted flakes cereal.
100% of Clark's proceeds from the cereal will go towards the Caitlin Clark Foundation, a nonprofit she founded focused on education, nutrition and sports for youth.
The cost of the cereal has not been shared yet.
Where to find it: Select Hy-Vee stores aroundDes Moines, Iowa City and the Quad Cities-area.