How Des Moines gets first picks of Broadway shows

How it works: About every month, Chelesvig travels to New York to see shows as they open and determine which ones have the potential for longevity.

• If it's a promising show, he may financially invest in it, which helps Des Moines get first dibs when it's on tour.

Between the lines: Other factors that help bookings are The Civic Center's large seating capacity (2,700 seats, which is 800 more than the largest Broadway theater) and 13,000 season ticket holders.

• Des Moines is also a natural stop when tours travel from the East coast to the West. The cost to operate here is cheaper than in larger cities, Chelesvig said.

The intrigue: Chelesvig said the theater-going audience in Des Moines is smart and well-traveled, so when he's picking shows, he's never shied away from edgier ones like "Spring Awakening."

• Though family-friendly shows like "The Lion King" are coming up, he said he keeps in mind that his core audience is adults

The bottom line: In 2023 his biggest competitor isn't other theater productions: "It's Netflix," he said.

• Getting people to be willing to leave their homes and spend money on live productions will always be the group’s biggest challenge, he said.