Iowa influencer shows life on the farm is cooler than you think

• He's got 100K Instagram and YouTube subscribers, plus a dedicated blog fan base who come for his "Wyse Guide" wisdom.

Flashback: Wyse grew up on his family's farm in the Mount Pleasant area, where he canned and preserved foods and learned to care for the property.

• After graduating from college in 2010, he worked full-time as an accountant, driving 30-40 minutes everyday for his job.
• But, "I didn't enjoy it," he told Axios.

One day in 2012, Wyse, in search of a creative outlet, started blogging about living on the farm.

• As he wrote more candidly about his life and let go of his insecurities, it began to take off.
• Plus: The pandemic drew in a new audience of home dwellers.

So while he isn't cultivating the fourth-generation farm like his relatives in the past — he's showing that he can still use it to provide a living ... just with better lighting.

What's next: Wyse will speak at the Des Moines Home + Garden Show, which runs Feb. 24-27, at the Iowa Events Center. Get tickets.