Kum & Go reimagines itself as a "restaurant that sells gas"
There's Panera, Chipotle ... and then there's Kum & Go.
Driving the news: The Des Moines company is reimagining itself as a "restaurant that serves gas," instead of a "gas station that serves food."
- As the convenience store industry diversifies into mini grocery stores and fast-casual restaurants — Kum & Go is betting on fast, healthy foods.
- And it's not just a menu change either. Think: store remodels that include seating.
The menu: Expect the unexpected, like a mango pork bowl with a quinoa rice blend or spicy grain bowl meal with crushed Takis.
But what makes it unique? Kum & Go says its store footprint makes it competitive against popular, but scarcer restaurant chains.
- Plus: you can pick up a Red Bull with your burrito bowl. And where else can you do that?
- And look out for remodeling and new menus across central Iowa Kum & Go's starting in May.
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