Meet the Iowa designer behind some of JoJo Siwa's colorful style

How it started: Lee has always loved art — and he figured he was good at it when his parents actually decided to keep his childhood drawings.

• His fiancée, Jaelyn Kay, is related to Siwa, and saw she needed help with designing some logos.
• She volunteered Lee's talents and he's been working on projects ever since, hopping on texts and phone calls with the family and putting glitter on everything when he has time on nights and weekends.

What he's saying: While graphic designers are taught to typically use two to three colors — he's learned to use everything on the color wheel.

• "Everything they own and everything they have is full-on colors," Lee told Axios. "It fits them so well because they live their life full of color, without a doubt."