You'll soon be able to order a treadmill while grocery shopping.
- A select number of Hy-Vee stores will feature fitness equipment showrooms that customers can try before they buy.
Driving the news: The grocery chain is planning to open its first fitness showroom in Iowa, at the new Grimes store opening Sept. 14.
Details: Hy-Vee will offer treadmills, elliptical machines, exercise bikes and other equipment through a partnership with Wisconsin-based Johnson Fitness & Wellness.
- Customers can use a kiosk and QR codes in the showroom to order directly from the exercise equipment company.
- Hy-Vee hasn't yet disclosed how many other showrooms are planned — or where they'll be located.
Thought bubble: This isn't Hy-Vee's first non-grocery venture, and certainly not its last.
- Maybe they'll give Walmart a run for their money?
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