A Fabletics brick-and-mortar store is coming to West Des Moines

• UrbanDsm reported last week that it was coming to the Des Moines metro.

Between the lines: The new store is part of Fabletics' nationwide rollout as the predominantly online company gets products into consumers' hands.

• Demand for workout gear isn't expected to fade — even as we emerge from our homes.
• Gym memberships are ticking up, we've upped our outdoor activities and many of us will continue working from home, driving the demand for multi-use (and comfy) clothing.

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