A Fabletics brick-and-mortar store is coming to West Des Moines

Fabletics is opening a brick-and-mortar store this fall at Jordan Creek Mall, a company spokesperson told Axios yesterday.

The backdrop: Kate Hudson's athleisure company is known for its monthly clothing subscription for yoga fanatics and runners alike.

• UrbanDsm reported last week that it was coming to the Des Moines metro.

Between the lines: The new store is part of Fabletics' nationwide rollout as the predominantly online company gets products into consumers' hands.

• Demand for workout gear isn't expected to fade — even as we emerge from our homes.
• Gym memberships are ticking up, we've upped our outdoor activities and many of us will continue working from home, driving the demand for multi-use (and comfy) clothing.

This story first appeared in the Axios Des Moines newsletter, designed to help readers get smarter, faster on the most consequential news unfolding in their own backyard.

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