🐶 A new chapter for a leading Colorado animal welfare organization

Denver's leading animal welfare organization is stepping into a new era.

What you need to know: Humane Colorado, formerly the Dumb Friends League, is rebranding with a brand-new name, logo and tagline.

• For the last 115 years, inspired by founder Jean Milne Gower's vision, the organization has evolved, adapted, and grown while remaining steadfast in its commitment to end pet homelessness and animal suffering.
• Today, it continues to lead with compassion through sheltering, advocacy, education and care.

🐱Why it's important: The nonprofit's long-standing mission remains at the heart of its rebrand, ensuring it continues to serve animals and communities across Colorado and beyond.

• Without rebranding, the organization risks being perceived as out of touch with modern values, diminishing its ability to connect with younger generations and diverse audiences.
• The organization's rebranding was an extensive, multi-year process in partnership with external brand experts who conducted comprehensive research and gathered valuable input from community members, donors, staff and volunteers.

Here's what else: This rebranding effort will help connect the organization to a broader audience, strengthen relationships with supporters and position the organization as a leader in animal welfare for years to come.

The goal: As Humane Colorado evolves, the organization remains deeply committed to its mission of helping animals by…

• Leading from a place of expertise and compassion.
• Understanding the invaluable human-animal bond — and that all pets and all people deserve to be treated with respect.
• Providing essential shelter, adoption and veterinary care services that consider the best outcomes for pets and their people.

🐕Humane Colorado's services go above and beyond essential sheltering, including…

• Delivering critical, life-saving veterinary care to Colorado communities.
• Connecting caring individuals with animals deserving of love.

• Breaking down barriers to pet ownership and lasting companionship.
• Educating, supporting and inspiring new generations of animal advocates.
• Providing innovative thought leadership to address the animal welfare challenges of today and tomorrow.

Key numbers: The impact of Humane Colorado extends far beyond its rebrand. In the fiscal year 2024 alone, the organization…

• Welcomed 20,598 homeless pets to its three shelters.
• Nurtured more than 47,000 animals in need at their five regional centers.
• Found new homes for 17,187 animals or reunited them with their families.
• Served 26,630 pets through its Community Veterinary Services.
• Provided 343,781 nights of safety to animals in need at its facilities.

The takeaway: For over 100 years, Humane Colorado has been a leader in connecting compassionate people with homeless animals, addressing barriers to pet ownership, educating future animal advocates and offering critical, life-saving veterinary services

• The organization's rebrand is more than just a new look — it's a bold step toward the future.

Learn more about Humane Colorado.