A rending of the CoCo logo on a train. Image: Courtesy of the Front Range Passenger Rail District
Colorado's planned Front Range passenger rail service officially has a name, a look and now a personality.
Why it matters: CoCo — short for Colorado Connector — is more than a cute nickname. It'll become the public face of a campaign to persuade voters to pay for the long-promised rail line linking Front Range communities from Fort Collins to Pueblo.
Driving the news: The Front Range Passenger Rail District, leading the rail project, unveiled CoCo's brand yesterday, as well as its new mascot — a fox.
Officials picked a fox because it's a native Colorado animal "known for agility, intelligence, and the ability to navigate diverse landscapes with ease."
The logos are designed in a bubbly font with orange and blue colorways, akin to throwback Broncos colors.
What we're watching: The ballot campaign to raise money for the service is still coming together, but officials say it's on track to launch its first phase of service in 2029, connecting Denver and Fort Collins with stops in Westminster, Broomfield, Louisville, Boulder, Longmont and Loveland.
Full service south to Pueblo would come within the next five years.
