Colorado's CoCo passenger train unveils new logos and a mascot

Driving the news: The Front Range Passenger Rail District, which is leading the rail project, unveiled CoCo's new brand Sunday, as well as its new mascot — a fox.

• Officials picked a fox because it's a native Colorado animal "known for agility, intelligence, and the ability to navigate diverse landscapes with ease."
• The logos are designed in a bubbly font with orange and blue colorways, akin to throwback Broncos colors.

The vibe: The brand is "confident and trustworthy, with a fun, lighthearted spirit," officials said. "CoCo draws its personality from the people, places and unmistakable character of Colorado's Front Range."

What they're saying: "It gives Coloradans a brand they can recognize, make their own and grow with as we create a new way to connect our state," Sal Pace, the district's general manager, said in a statement.

What we're watching: The ballot campaign to raise money for the service is still coming together, but officials say it is on track to launch its first phase of service in 2029, connecting Denver and Fort Collins with stops in Westminster, Broomfield, Louisville, Boulder, Longmont and Loveland.

• Full service south to Pueblo would come within the next five years.