Sports ticket prices in Denver and nationwide are soaring
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Sports ticket prices have skyrocketed over the last decade across the country's top leagues, new data from Gametime shows.
Why it matters: Going to a game is slipping out of reach for many fans — even as demand fuels ever-higher prices — delivering a gut punch to a sports town like Denver.
By the numbers: Average NFL ticket prices on the ticketing platform nearly tripled from 2015 to 2025, after adjusting for inflation.
- College football prices jumped 119%, MLB climbed 111%, and NBA prices rose 70%.
Driving the news: Riding momentum from an AFC Championship appearance, the Denver Broncos just opened their club's season ticket renewal window with average prices up 9% for 2026, the Denver Post reports.
- Last year, Broncos tickets on the secondary market sold for more than 50% above the season-ticket rate.
Yes, but: Nearly half of the team's general admission tickets for the upcoming season will be priced below $150 per seat, as the club "tries to balance affordability," Jesse Nading, who leads strategy and consumer revenue for the Broncos, told the Post.
What they're saying: "The teams have been on a trend of testing out higher prices," Brian Berry, executive director of the Ticket Policy Forum, tells Axios. "Leagues absolutely are interested in maximizing ticket revenue," which is their prerogative, he adds.
- Berry suggests fans wait for resale tickets to come down a month after they go on sale, but says that high-demand games are going to stay expensive.
Go deeper: Exclusive: Sports ticket prices soar as teams chase premium clientele