Nov 13, 2025 - News
Colorado millennials are fueling a botox boom
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Millennials are closing in on their Gen X counterparts when it comes to the share of Coloradans getting Botox, according to data shared with Axios.
The big picture: The gap between the two generations is shrinking nationwide, as wrinkle-smoothing injections become nearly as common as hair salon visits.
By the numbers: Millennials make up 31% of Botox patients in Colorado — just nine points shy of Gen Xers, per data from medical aesthetics firm Qsight.
- That's below Millennials' national average of 35%.
What we're hearing: Younger patients are increasingly seeking "preventive" treatments, Rebecca Small, a physician who specializes in advanced aesthetic services, told Axios.
- Specifically, lip fillers and Botox shots into jaw muscles for a slimming effect are on the rise.