Botox boom: Millennials almost matching Gen X shot for shot
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The Botox gap between millennials and Gen X is shrinking, according to Qsight data shared with Axios.
Why it matters: Botox appointments are becoming about as mainstream as hair appointments.
- "Injectables have gone from being a whisper topic to something people openly talk about with friends, colleagues, and even on social media," American Society of Plastic Surgeons president C. Bob Basu told Axios.
By the numbers: Gen X is leading the charge, with about 39% of all neurotoxin procedures in the past year, Qsight senior data scientist Duey Xu tells Axios.
- Millennials "have rapidly gained ground in recent years," now up to 35% of procedures, Xu says.
- Gen Z is starting to become part of the trend, too. Those born after 1997 make up 6% of patients.
What they're saying: "Younger patients are increasingly seeking 'preventive' treatments, and overall, interest in lip fillers and masseter toxin injections is on the rise," Rebecca Small, a physician who specializes in advanced aesthetic treatments, told Axios.
- With lip fillers, synthetic hyaluronic acid is injected into lips to add volume.
- Masseter injections are Botox shots into jaw muscles, often to offer a slimming effect.
Zoom in: "In Texas, where my practice is based, we are seeing a clear trend away from the 'bigger is better' mentality," Basu says. "Patients are looking for a softer, balanced look."
The bottom line: No matter how people are talking about injectables, "these are medical procedures, not just quick beauty fixes," Basu asserts.
