May 6, 2025 - News

Mikaela Shiffrin joins Denver NWSL's ownership team

Esteban L. Hernandez

A woman smiles while holding skis and wearing a baseball cap. — Mikaela Shiffrin at the Audi FIS Alpine Ski World Cup Men's and Women's Slalom on March 27 in Sun Valley, Idaho. Photo: Christophe Pallot/Agence Zoom/Getty Images

Decorated U.S. alpine skier Mikaela Shiffrin is the latest celebrity to join a Denver professional sports ownership group.

The big picture: Denver's National Women's Soccer League team announced Tuesday that Shiffrin, a Colorado native, has joined an ownership team led by IMA Financial Group CEO Rob Cohen.

Vail-born Shiffrin has amassed 101 World Cup wins, two Olympic titles, and numerous other accolades in her illustrious career.

What they're saying: "The sport culture in Colorado is rich and deep, and — most notably — the growth of women's sports is one of the most exciting movements in our culture today," Shiffrin said in a statement.

Between the lines: The NWSL's newest expansion team is trying to drum up support for its stadium site plan in southwest Denver.

Zoom out: Superstar British Formula One racing driver Lewis Hamilton and former Secretary of State Condoleezza Rice, who are co-owners of the Denver Broncos, are among the other famous faces with a business stake in local teams.

What's next: The yet-to-be-named Denver NWSL is scheduled to start play next year at a temporary stadium.

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Mikaela Shiffrin joins Denver NWSL's ownership team

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