Marijuana options expand with innovation

Why it matters: The industry is counting on these products to boost sales and lure new consumers amid tight financial times marked by store closures and layoffs.

What they're saying: "Any industry always has to evolve and innovate to meet customer demands," says Jon Spadafora, the CEO of Flower Union.

• His company developed a gummy with marijuana flower inside so that consumers can get the same "nostalgic" flavor of a joint without the smoke.

Zoom in: Other companies are making different cannabis products to appeal to nonsmokers.

• Fable Libations makes hemp-derived cocktails that offer a buzz without booze.
• Dialed In Gummies is selling sports-themed gummies (such as "Triple Double" for Nuggets fans) and liquid versions made with simple syrup and designed to mix into drinks.
• Bud & Mary's took it a step further with TheMyx, a tasteless and odorless THC powder that dissolves into drinks and food.
• Wyld — the popular gummy maker — is mixing your drink for you. Its line of sparkling waters with CBD come in four flavor and effect combinations for a customizable experience.