May 29, 2024 - News

Boulder's tech scene and lifestyle lures newcomers

Illustration of a mailbox with a location pin as the flag.

Illustration: Shoshana Gordon/Axios

Boulder is emerging as a new top destination for tech talent.

Why it matters: In an era of slow migration post-pandemic, the city stands apart, according to new research from Placer.ai, a mobility tracking company.

Driving the news: Boulder continues to attract new residents because of its flourishing tech scene with startups and hubs from major companies like Google, Apple and Amazon.

  • The Colorado lifestyle and university are two other main drivers, the report notes.

The intrigue: Transplants are mainly coming from Chicago, Dallas and New York, as well as California's tech regions.

The big picture: Other areas seeing strong net migration include other smaller towns in Florida, as well as Provo, Utah, and Boise City, Idaho.

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