Sports arenas see rising demand for nonalcoholic beer and drinks

• The spirit-free cocktails are available in a souvenir cup.

What they're saying: "If [fans] don't want to really drink alcohol with their friends … they still feel part of the group," Wolfe said.

State of play: Sports arenas are cashing in on people embracing the "dry" or "damp" lifestyle, which eliminates or limits alcohol use and is gaining popularity.

• Empower Field at Mile High sells NA beer at three concession stands, per its website.

Zoom in: Fans ready to see the Colorado Avalanche and Denver Nuggets start playoff runs will have nonalcoholic options at Ball Arena.

• Budweiser Zero, Coors Edge, Gruvi Golden Lager and Gruvi Sangria are among the booze-free options available at stands inside the arena.
• Amanda Caldwell, executive director, venue operations at the arena, in a statement said more fans are looking for alcohol alternatives.
• "We will continue to work to provide creative and fun options as this trend expands," Caldwell said.

Go deeper: Taste test: The best NA beers for Dry January