Denver gets new Lyft feature for women and nonbinary users

Details: Called Women+ Connect, the rideshare company said in a statement it was a "highly-requested" option.

How it works: Women and nonbinary drivers will be able to turn on a preference to match with other nearby women and nonbinary riders, Axios' Jessica Boehm reports. If none are available, drivers will be matched with men, according to Lyft.

• Women and nonbinary riders in cities where Women+ Connect is available will be prompted in the app to participate, increasing their chances of connecting with women and nonbinary drivers.

State of play: Colorado's two largest cities were among the latest markets to get the feature, which launched Thursday.

• The rollout last week included more than 50 cities, including Austin, Texas; Portland and Seattle.

Of note: The feature does not guarantee a match, but it will prioritize a person's preference.

By the numbers: The company estimates women are about 23% of drivers on the platform, though they make up nearly half of all riders.

The big picture: The feature first launched in September in cities like Chicago, Phoenix and San Diego.

Editor's note: This story has been updated to show how the new feature works.