The Women+ Connect feature on the Lyft application. Photo: Courtesy of Lyft.
A Lyft feature that prioritizes matching women and nonbinary drivers and riders is now available in Denver and Colorado Springs.
Why it matters: Allowing people to choose their driver preference can lead to a more comfortable experience for women and nonbinary people.
Details: Called Women+ Connect, the rideshare company said in a statement it was a "highly-requested" option.
How it works: Women and nonbinary drivers will be able to turn on a preference to match with other nearby women and nonbinary riders, Axios' Jessica Boehm reports. If none are available, drivers will be matched with men, according to Lyft.
- Women and nonbinary riders in cities where Women+ Connect is available will be prompted in the app to participate, increasing their chances of connecting with women and nonbinary drivers.
State of play: Colorado's two largest cities were among the latest markets to get the feature, which launched Thursday.
- The rollout last week included more than 50 cities, including Austin, Texas; Portland and Seattle.
Of note: The feature does not guarantee a match, but it will prioritize a person's preference.
By the numbers: The company estimates women are about 23% of drivers on the platform, though they make up nearly half of all riders.
The big picture: The feature first launched in September in cities like Chicago, Phoenix and San Diego.
Editor's note: This story has been updated to show how the new feature works.
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