Mar 19, 2022 - Real Estate

Agents put "real" in today's real estate market

Illustration of a word balloon shaped like a house with a question mark inside it.
Illustration: Brendan Lynch/Axios

Real estate agents in Colorado and nationwide are beginning to cut words like "cozy" and "quirky," and calling properties what they really are: small and run-down.

Why it matters: The pandemic drove a surge of people to new places β€” many of whom purchased sight unseen β€” and thousands of new homebuyers say they now regret their decisions, the Wall Street Journal reported.

What's happening: A collection of realtors who recognize the problem are taking to YouTube and distinguishing themselves with a new genre of content in which they share painfully honest descriptions of listings.

Zoom in: Jamie Eklund, a real estate agent in northern Colorado, told the newspaper he's committed to being "as honest with people" as possible about each property, including its drawbacks.

  • Greeley "smells like a farm town," he says in a video. "If this is something that might bother you, you might want to reconsider."
  • Breckenridge lacks indoor activities, he advises in another. "If you're looking for concerts and inside venues, then [it] might not be for you."

What they're saying: People moving to new cities in the Centennial State appreciate the candor, including married retirees MJ and Gary Isaksen, who relocated to Greeley from Florida last year.

  • "We have not had days where we said [the smell] was terrible," MJ said. "But we have had days where we'll go outside and say, 'Oh my.'"
  • Snow must be in the forecast.
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