Feb 3, 2025 - News

Former Dublin filmmaker lands a Super Bowl ad

They come in peace — unless you're a bag of Doritos.

What we're watching: An ad about a snack-seeking UFO by a filmmaker from Dublin will air during the first quarter of this weekend's Super Bowl.

What they did: Co-directors Dylan Bradshaw and Nate Norell bested thousands of competitors and won an online vote in the "Doritos Crash the Super Bowl" contest.

Bradshaw moved from Central Ohio to Los Angeles in 2020.
He and best friend Norell earned $1 million in prize money and an all-expenses-paid trip to New Orleans for the game.

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