How it works: Medical device company Abbott and Big Ten Conference schools like Ohio State hope to boost donations via friendly competition.
Participants upload proof they donated to the contest website and pick a school to credit.
The school with the most blood donations during the 2024 football season will receive a $1 million donation from Abbott to advance student or community health.
The intrigue: NFL legend Tom Brady (who played four years in the conference) is promoting the campaign, which launched last week.
The latest: As of yesterday, Nebraska was dominating the leaderboard. Let's fix that.
