Jul 1, 2026 - Food and Drink
Ohio's go-to July Fourth potato chip brand
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Open embedded content from datawrapper.dwcdn.netAmerica's food loyalties run deep — right down to the chips at your Independence Day BBQ.
State of play: New Instacart data shows the most uniquely popular potato chip brands by state, based on last year's July Fourth orders.
What we found: Ohio falls in line with 15 other states who love Lay's chips.
- Elsewhere, Utz over-indexes across the Mid-Atlantic, Cape Cod is big in New England and Kettle Brand pops in the Pacific Northwest.
How it works: Instacart analyzed orders placed on the platform from June 30 to July 6, 2025, to find which potato chip brands stood out most in each state compared with their national share.
The bottom line: Consider this your reminder to hit the chip aisle before the long weekend.