Jun 30, 2026 - Business
Each state's go-to July Fourth potato chip brand
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America's food loyalties run deep — right down to the chips at your Independence Day BBQ.
State of play: New Instacart data shows the most uniquely popular potato chip brands by state, based on last year's July Fourth orders.
What they found: Utz over-indexes across the Mid-Atlantic, Cape Cod is big in New England and Kettle Brand pops in the Pacific Northwest.
- Meanwhile, Siete, Better Made and Zapp's each claim their home states.
How it works: Instacart analyzed orders placed on the platform from June 30 to July 6, 2025, to find which potato chip brands stood out most in each state compared with their national share.
The bottom line: Consider this your reminder to hit the chip aisle before the long weekend.
