Cleveland coffee raves brew new kind of nightlife

By the numbers: Coffee clubbing events, featuring DJs, are up 478% compared to last year, per Eventbrite.

• Attending is cheaper than getting bottle service: Tickets are typically under $60 and often include alcohol-free drinks.

Zoom in: Machine Gun Kelly's 27 Club Coffee in the Flats East Bank has hosted numerous daytime parties since opening in 2020.

• REBoL at Public Square and Dahlia Coffee on West 114th Street have also gotten in on the action.

The big picture: New York City-based event company Daybreaker pioneered such parties in 2013.

• Co-founders Radha Agrawal and Matthew Brimer's concept combined "nightlife" and "wellness" to create a community-oriented, health-forward morning event.
• Daybreaker is hosting 100 events this year, Agrawal tells Axios, and there are infinite derivatives across the U.S.

The intrigue: Sober dance parties are an obvious fit for Gen Z, and welcome attendees of all ages.

• Beyond parties, daylong sober music festivals have become popular as well. Ohio's annual Soberfest is in its 15th year at the Franklin County Fairgrounds in Hilliard.