See inside new Tepper Sports immersive sales experience center
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A future Bank of America Stadium suite. Photo: Ashley Mahoney/Axios
You can step into a renovated Bank of America Stadium before it's completed — kind of.
Why it matters: Tepper Sports & Entertainment opened its new immersive sales experience center across from Bank of America Stadium Thursday night. The space allows fans to sample everything from the seats to suites that will be in the renovated stadium.
What to expect: Fans start their journey in the vault with virtual safety deposit boxes unlocking memories from major moments throughout Bank of America Stadium's history.
Iconic sportscaster Jim Nantz narrates a video showcasing the stadium's history and what's to come in the next room. The upgrades are being branded as "Momintum" (the stadium is located on Mint Street).
Then there's the hologram room, where more than 85 people share Bank of America Stadium story, including NFL commissioner Roger Goodell and Panthers quarterback Bryce Young.
The next stop is a massive interactive table, which can help fans navigate everything from parking to how they'll head into the stadium and get to their seats.
Next to the table is an immersive cube, which allows you to step into everything from practice to the stadium.
Visitors can also step into suites and the private press box club.
The big picture: Sales experience centers are becoming more popular among teams nationwide. This is a key component amid Bank of America Stadium's $1.3 billion renovation, which is expected to be completed by 2030.
Context: TSE worked with Nashville-based design firm Advent on the experience center. The roughly 15,700-square-foot space also houses the about 100 TSE employees, including their sales office for the Panthers and Charlotte FC. TSE is in the midst of a 48-month lease for the space.
What's next: Bank of America Stadium Experience Center will open at 720 S. Church St. in the Legacy Union building to the public this summer.
- The space opens to existing season ticket holders on Aug. 24.
- If you aren't a PSL holder, you can make a $100 deposit to join the waitlist.
Take a look around:
