See renderings: Tepper Sports plans immersive experience center in Uptown
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Rendering: Courtesy of Tepper Sports & Entertainment
Tepper Sports & Entertainment plans to open the Bank of America Stadium Experience Center, a new sales center, near Bank of America Stadium ahead of the 2026 Carolina Panthers season.
Why it matters: Sales experience centers are popping up nationwide as a way for teams to upsell tickets. They provide an immersive way for fans to experience what luxury seating feels like, for instance, and to relive memorable moments at the stadium.
Catch up quick: Bank of America Stadium will undergo an $800 million renovation through 2030.
What to expect: The roughly 15,700-square-foot space will include a replicated suite and club lounge, plus an interactive stadium model.
- A hologram room where you'll hear from everyone, from season ticket holders to players, about the stadium's transformation.
- A memory bank highlighting past events at the stadium, from the 2015 NFC Championship game to Charlotte FC's inaugural match to Beyoncé's 2023 concert.
- The space will also house roughly 100 TSE employees and their sales office for both the Panthers and Charlotte FC.
Zoom in: TSE is working with Nashville-based design firm Advent on the project.
- TSE declined to share the cost of the privately funded experience center.
- Mooresville-based Lowe's has been named the stadium's official renovation partner, meaning it'll provide materials for the project.
What's next: Bank of America Stadium Experience Center will open at 720 S. Church St. in the Legacy Union building later this summer. TSE has a 48-month lease agreement with Highwoods Realty Limited Partnership for the space.
