New music venue coming to South End
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AI-enhanced rendering by Kincheloe Design Group Capital courtesy of Providence Group and Mason Lane Entertainment
A new music venue called The Auxiliary is coming to South End in 2027.
Why it matters: The South End of today is booming with plenty of places for young professionals to flock, but it has lacked an indoor live music venue that could hold 1,000 people.
Driving the news: Mason Lane Entertainment will open The Auxiliary, or "The Aux," as they are also branding it. Ty McBride is leading the project for Mason Lane Entertainment.
- The venue will be the first tenant in developer Providence Group Capital's new Anthem district.
What to expect: The 10,000-square-foot warehouse will open at 2519 South Tryon St. in the third quarter of 2027. The goal is to host more than 100 shows per year.
- Acts will include both established and new artists across multiple genres.
- The goal is to create a "room built for the music," McBride said in a statement, and that includes everything from the sight lines to the sound.
Context: This is one of four sites Providence Group Capital bought in 2022 at the corner of South Tryon Street and Remount Road for a combined $9.15 million. The developer's new Anthem District will comprise sites in this area near Brookhill.
What's next: Barringer Construction will over see construction on The Auxilary. KDG Architecture is the architect on the project and Timmons Group is the civil engineer.
What we're watching: The Providence Group plans to add retail, food and beverage, plus entertainment to the remaining space in the district.
The big picture: Today, artists pass through massive venues. Tepper Sports & Entertainment and Live Nation are building a new 4,400-seat indoor performance venue at Bank of America Stadium to meet the mid-size indoor need in Uptown by 2029. Now artists will have another indoor option in South End.
Flashback: Tremont Music Hall opened in 1995 on West Tremont Avenue. It was a music staple before it closed in 2015.
- Charlotte has a long music history dating back to artists recording here in the 1920s.
- James Brown — yes, the Grammy Award-winning Godfather of Soul — recorded his hit "Papa's Got a Brand New Bag" on Monroe Road in Charlotte at Arthur Smith Studios in the 1960s.
- Elvis Presley himself performed at Carolina Theatre in the 1950s.
- In recent years, popular Charleston nightclub Trio opened in South End drawing massive EDM lineups, including DJ Steve Aoki.
What they're saying: "South End has a rich tradition of music venues like the old Tremont Music Hall, Park Elevator, and the Pterodactyl Club," McBride said.
Editor's note: This story was updated to include details about Providence Group Capital's 2022 purchase of the site.