Where to find a Hugo spritz in Austin
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Credit: Google Trends
The spritz is looking a little less orange these days.
The big picture: Although Aperol spritz remains a warm-weather staple, the pale green Hugo spritz — typically made with prosecco, elderflower liqueur and soda water with mint and lime for garnish — is emerging as a major summer cocktail.
By the numbers: The search term "how to make a hugo spritz at home" spiked 2,200% in the last month, according to Google Trends data shared with Axios.
- Although Aperol is still the spritz search of choice in Texas, "Hugo spritz" was searched more than "Aperol spritz" in more than a dozen states across the country.
Zoom in: Spritz options are all over Austin.
- Restaurants like The Well have been promoting Hugo spritzes on their menus, while Rosie's Wine Bar features half off spritzes during their weekday happy hour.
- And Aba has brought back its "spritz tower," where guests can mix and match eight seasonal spritzes, including a Hugo spritz for $108.
What they're saying: The Hugo spritz is "in a new stratosphere," Linden Pride, owner of New York City cocktail bar Dante, told the New York Times.
Other drinks that have recently reached peak search interest, per Google Trends, include:
- "Sancerre" and "chilled red."
- "Hōjicha" and "horchata."
- The Viennese drink, "einspänner."