Wedding content creators are booming in Austin
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Wedding content creators are carving out a place alongside photographers and videographers as couples seek faster ways to relive their big day.
Why it matters: The growing industry is creating opportunities for content creators while giving newlyweds wedding memories within days — or even hours — instead of weeks.
What they're saying: Becky Navarro, founder of Pearl Events Austin, estimates that couples request a content creator at least "40% of the time."
- That's a big jump from even eight months ago, she adds.
- "We were having to bring (content creators) in from different cities like Dallas and Houston — even California or New York. There were very few of them," Navarro tells Axios.
- "Now there seems to be a plethora of them for us to pick from, and our couples are asking for them."
Zoom in: Navarro urges couples to find a content creator who understands how to blend into the background, and especially stay out of the way of the professional photographers and videographers.
- "There really is a level that's worth paying for to make sure that you have someone who is experience and who has done this before," she says.
By the numbers: Navarro sees content creators pricing range from $400 to as high has $1800.
Zoom out: Search interest in "wedding content creators" has surged in recent years, according to Google Trends, which labels "wedding content creator" a "breakout" related search term.
The intrigue: Willie Schaefer, a professor of instruction in UT San Antonio's communications department, tells Axios wedding content creators tap into the "instant gratification of social content," offering a more candid alternative to traditional portraits.
- Schaefer says the trend reflects how creative work is evolving.
- "What we do is always changing," he says. "If you think about a job like this, it's something that wasn't around a year ago."
The bottom line: "It does take stress off of a family member or bridesmaid to do that job, so I do see a great reason to have them there," Navarro says.