Bloom Nutrition enters prebiotic soda category

• A growing number of wellness brands, including Austin-based Poppi and national startups like Olipop, are seeking to disrupt the $110 billion soft drink market.

The big picture: Founded in 2019, Bloom first made its name with a greens and superfoods powder, which it claims supports health, digestion and energy.

• The company's push into prebiotic sodas follows the success of its sparkling energy drink, launched last year. Bloom says it sold more than 35 million cans of its energy drink in its first year.

What they're saying: "Launching a better-for-you soda was a natural evolution for Bloom," Bloom co-founder CEO Greg LaVecchia said in a statement. "We've never shied away from competitive categories, because that's where the real opportunities live."