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Photo by studioEAST/Getty Images

LinkedIn is building a creator management team to help grow its community of content creators on the platform, according to an announcement from the company's editor in chief.

Why it matters: The success of platforms like TikTok, OnlyFans and Substack has led to a mad dash of investments from tech companies into the creator economy. Facebook and Snapchat have launched TikTok competitors, and Twitter bought a newsletter platform.

What they're saying: "Creators are the driving engine of LinkedIn," the company's editor-in-chief Dan Roth tweeted.

  • "Creators are the ones who often get that ball rolling, creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they're worth our time," Roth tweeted.
  • Roth says he's hiring for a head of community to report to him. The job posting for the role says the head of community will build and run "a global team."
  • The job listing for the role, posted on LinkedIn, says: "We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices."

Go deeper:

Go deeper

Ina Fried, author of Login
Feb 11, 2021 - Technology

Actors union votes to represent influencers

Illustration: Aïda Amer/Axios

SAG-AFTRA, the union that represents actors, plans to start representing online influencers as well.

Why it matters: A growing number of online content creators make their living promoting various products on social media. The union says the move will allow people to more easily make a career out of being an influencer and gain access to health care and other benefits.

Facebook tries to end its love-hate affair with politics

Illustration: Sarah Grillo/Axios

Facebook's new moves to dial back the volume of political content in users' news feeds represent the latest lurch in the social network's erratic handling of its role as the world's digital public square.

Driving the news: Facebook, having captured a vast chunk of the digital ad business and trained users to view its stream of posts as a one-stop shop for all their informational needs, now says it plans to limit its distribution of posts about politics and broaden its situational bans on political ads.

Scoop: 50,000 migrants released; few report to ICE

A law enforcement officer walks to meet migrants crossed the Rio Grande River illegally last month. Photo: Brandon Bell/Getty Images

About 50,000 migrants who crossed the southern border illegally have now been released in the United States without a court date. Although they are told to report to an Immigration and Customs Enforcement office instead, just 13% have shown up so far, Axios has learned.

Why it matters: The sizable numbers are a sign of just how overwhelmed some sectors of the U.S.-Mexico border continue to be: A single stretch covering the Rio Grande Valley had 20,000 apprehensions in a week. The figures also show the shortcomings of recent emergency decisions to release migrants.