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Illustration: Sarah Grillo/Axios

LinkedIn is finding ways to stay in China despite increased censorship pressure from the country's government to limit social posts and news sharing.

Why it matters: LinkedIn's new toehold solution protects its main brand while operating under similar amounts of local scrutiny. 

  • If successful, InJobs could set a precedent for newer social platforms looking to do business in China (without the kind of political baggage that Twitter and Facebook have), says Axios China reporter Bethany Allen-Ebrahimian.

Catch up quick: The company announced Thursday that its new jobs posting app, InJobs, would launch later this year to replace its local LinkedIn service amid "greater compliance requirements" in the country.

Backdrop: For the past seven years, LinkedIn has abided by censorship rules and allowed its platform to be owned by Chinese nationals — a model Beijing once touted as one that other internet businesses could follow if they wanted the same kind of market access.

  • It’s unclear if InJobs will operate the same way. But because the new app will be stripped of social features (feeds, sharing, posts), it will likely face fewer content restrictions. 
  • Yes, but: Similar criticisms over censorship will also likely remain.

What they’re saying: "[W]e will continue to have a strong presence in China to drive our new strategy," a LinkedIn spokesperson tells Axios.

The intrigue: Microsoft, which owns LinkedIn, makes less than 2% of its revenue from its business in China, and LinkedIn has intense competition with other job apps in the country.

  • "China represents a large market with a lot of revenue potential, if only Microsoft can find a better means of capturing that revenue," Sara Hsu, visiting scholar at Fudan University, tells Axios.

Go deeper

Updated Oct 21, 2021 - Technology

Trump says he plans to launch new social media network in 2022

Photo: Chris Delmas/AFP via Getty Images

Former President Trump on Wednesday announced plans to launch a social media network called "Truth Social," and said that it would go public via a SPAC.

Why it matters: Most ex-presidents are focused on their legacies, by creating presidential libraries or engaging in philanthropic endeavors. Trump, however, remains consumed by social media.

1 hour ago - Technology

Scoop: Facebook exec warns of "more bad headlines"

Illustration: Annelise Capossela/Axios

In a post to staffers Saturday obtained by Axios, Facebook VP of global affairs Nick Clegg warned the company that worse coverage could be on the way: “We need to steel ourselves for more bad headlines in the coming days, I’m afraid.”

Catch up quick: Roughly two dozen news outlets had agreed to hold stories based on leaked materials from Facebook whistleblower Frances Haugen for Monday publication — but the embargo fell apart Friday night as participating newsrooms posted a batch of articles ahead of the weekend.

"Atmospheric river" to whiplash Northern California from drought to flood

A map depicting 24-hour preciptation forecast (inches) ending Monday at 5a.m. local time. Photo: NOAA

A series of powerful "atmospheric river" storms are set dump historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest from this weekend, forecasters warn.

Why it matters: A strong atmospheric river, packing large amounts of moisture, is predicted to whiplash Northern California from drought to flood.